TuneCore is a leading global platform that empowers independent musicians to build their audiences and careers through innovative technology and services in music distribution, publishing administration, and promotion. Its Music Distribution services enable artists, labels, and managers to distribute their music across major platforms such as Spotify, Apple Music, Amazon Music, YouTube Music, Deezer, and TikTok, reaching over 150 digital stores worldwide. TuneCore artists retain 100% of their sales revenue and rights for a low annual flat fee.
NOVVA Media & Communications was commissioned to lead public relations and strategic communications for TuneCore in West Africa. We aim to position the brand as the region’s premier choice for music distribution. We work closely with Chioma Onuchukwu, Head of West & East Africa, to oversee operations across seven countries – Nigeria, Sierra Leone, Ghana, Kenya, Liberia, Tanzania, and Ethiopia. Through our efforts, we have secured extensive earned media coverage and brand partnerships across Africa, including major television features on Channels TV and Arise TV, print media placements, high-profile speaking engagements, and radio tours, reinforcing TuneCore’s industry leadership.