In November 2021, UduX, a leading indigenous streaming platform partnered with Africa’s leading telecommunications company, MTN Nigeria, to provide an innovative experience to its subscribers by bringing subscribers an exclusive experience of Wizkid’s iconic “Made in Lagos” concert live from London’s 02 Arena to Nigeria.
We were commissioned to handle media relations by UduX, and we wrote and distributed all media materials for the pre-event. The media features included Vanguard, PulseNG, Business Day and more.